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Asio Gear

About ASIO

The story behind the gear.

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About ASIO Gear

(Ah-zee-oh)

The whitetail bowhunting apparel business was lacking two things: 1. a really good camo pattern that blended in with the foliage while in tree stands across the whitetail range and 2. features that made sense. In an effort to change that, ASIO Gear founder and CEO, Joe Miles, decided to take matters into his own hands and create a premium, whitetail bowhunting apparel line that was unlike any other on the market today.

Why ASIO Gear?

ASIO Gear was started out of a passion for whitetail bowhunting by a guy who has been part of the hunting industry for over 30 years. Joe Miles, ASIO Gear’s founder and CEO, is an over-the-top whitetail bowhunter who was looking for a way to take his bowhunting to the next level. In the end, he created a never-before-seen camo pattern that he knew would do exactly that. In short, make him better at what he loved doing most.

So, who is ASIO Gear? We are a South Carolina company comprised of a dedicated team who has a passion for whitetail bowhunting. We want to create the best whitetail hunting camo to help hunters like you (and us) be better, be in the stand longer, and ultimately be a more confident, efficient, and effective bowhunter. Period.

What makes ASIO Gear Different?

The hunting apparel market is saturated with premium brands that have made a name for themselves in the camouflage industry, but none have created an apparel line specifically for the whitetail, tree stand bowhunter.

Our goal for ASIO Gear was to create a high end whitetail hunting apparel line that could maximize bowhunters’ efficiency and effectiveness while bowhunting from a tree.

ASIO Gear offers a camouflage pattern that has never been seen before. Our ASIO RAPTOR CAMO pattern was inspired by the feather pattern and blend of the most majestic tree predators and master of camouflage, the owl.

Our one-of-a-kind ASIO RAPTOR CAMO pattern blends perfectly in any tree, in any part of the whitetail range, giving bowhunters flexibility no matter where they roam. A pattern that works in the deep woods in the South and also in the leaf-barren hardwoods of the Northeast in the winter? How is that possible?

The versatile camo design and coloring so closely resembles the look of an owl, that no matter your background, a whitetail’s eye will only see the tree. No other camouflage can come close to our ASIO RAPTOR CAMO, and we have tested them all.

And when it comes to performance, our ASIO Gear-exclusive fabrics and highly-functional features, like built-in facemasks, form-fitting sleeves, range finder pockets, and simple, yet effective designs, give bowhunters exactly what you need — nothing more.

ASIO Gear apparel line is the optimal tool bowhunters need to get the job done. We believe it is the best hunting clothing line on the market today. No frills, no gimmicks, just hard-core bowhunting camo, designed to make you a better hunter.

We believe in our gear so much, that we have a 100% hassle-free guarantee. If for any reason you don’t like the gear you received, simply send it back. We’ll refund your money, no questions asked.

So, what do you have to lose?

The Story Behind the Gear

One afternoon last fall, Joe was walking through the woods scouting and he sees two Great Horned owls fighting in a tree. One owl flies into a nearby tree and vanishes. As Joe walks closer to the tree to get a better view, the owl flies to another tree and vanishes again. Joe couldn’t see the majestic animal anywhere.

That’s when it hit him.

Owls, with their feathered camo pattern, are the ultimate woods-tree predator. Simply put, their camo is unbelievable.

After some extensive research on animal eyesight, Joe’s idea was beginning to make sense.

The next step was to create the camo pattern itself. Working with a high-end graphic artist, Joe perfected the shadowing, depth, and pattern layout, and landed (no pun intended) on one of the most innovative camo pattern designs that he’s seen in decades. Taking the pattern to the woods, it was clear that it was a winner. The design immediately disappeared amongst the background and that was all the confirmation Joe needed to make ASIO Gear a reality.

Fast forward to today and Joe’s dedication to sourcing the best fabrics, best cut, and best production have made ASIO Gear a premium, ultra-high-quality camo apparel line that is as good or better than anything available. Joe was also insistent that ASIO Gear be a direct-to-consumer brand. This model provides bowhunters the best price by removing the middleman and retailer markup that can often drive up the price on premium apparel lines.

Like-minded bowhunters are going to love this line. We can’t wait for you to try it for yourself.

Our Founder

Joe Miles, like many others, started hunting at a very young age. He was lucky to grow up in a hunting family, with a father who taught him much of the outdoors and who helped him take his first whitetail at just 5 years old. At 15, Joe gave up the rifle and started bowhunting full time. He learned a lot chasing the heavily hunted and pressured whitetails in the South and has been able to grow his hunting passion into full-time businesses — Sporting Adventures International and ASIO Gear.

After college, Joe went to Africa where he was accepted to the very prestigious professional hunter’s school, G.A. Steenkamp. Upon completion, he spent the next few years working as an apprentice under different Professional Hunters around Africa and later received his full Professional Hunters (PH) license. He is one of only a few US citizens to have held a cherished PH license. Joe has been very fortunate over the years and has hunted or guided in 15 different countries. He has also taken the free-range world record Red Stag and Pere David’s Deer with a bow in Argentina.

Furthermore, over the last few years, Joe has had the opportunity to undertake some of the most extreme expeditions-type mountain hunts from Alaska to Krygestan, which helped him tremendously in understanding the importance of good quality apparel. Such experience helped in the creation of ASIO Gear. His true passion has always been whitetail bowhunting and he has said, “Guys that can consistently kill mature whitetails with a bow, year in and year out, can be successful hunting anything on the planet.”

Joe now spends the better part of the fall bowhunting deer all over North America and has taken over 100 whitetails with his bow; many of which are record book quality bucks and four have been over 170” P&Y (two of which are over 180” P&Y). He really enjoys hunting across the full whitetail range for different deer and figuring out and moving in on a particular animal. In his opinion, hunting big mature whitetails is by far the greatest challenge in the hunting arena and he hopes to keep doing it for many years to come.

Joe Miles
Joe Miles

Founder