About ASIO Gear
The whitetail bow hunting apparel business was lacking two things: 1. a really good camo pattern that blended in with the foliage while in tree stands across the whitetail range and 2. features that made sense. In an effort to change that, ASIO Gear founder and CEO, Joe Miles, decided to take matters into his own hands and create a premium, bow hunting apparel line that was unlike any other on the market today. Here’s the story of how it came to be.
One afternoon last fall, Joe was walking through the woods scouting and he sees two great horned owls fighting in a tree. One owl flies into a nearby tree and vanishes. As Joe walks closer to the tree to get a better view, the owl flies to another tree and vanishes again. Joe couldn’t see the majestic animal anywhere.
That’s when it hit him.
Owls, with their feathered camo pattern, are the ultimate woods-tree predator. Simply put, their camo is unbelievable.
After some extensive research on animal eyesight, Joe’s idea was beginning to make sense.
The next step was to create the camo pattern itself. Working with a high-end graphic artist, Joe perfected the shadowing, depth, and pattern layout, and landed (no pun intended) on one of the most innovative camo pattern designs that he’s seen in decades. Taking the pattern to the woods, it was clear that it was a winner. The design immediately disappeared amongst the background and that was all the confirmation Joe needed to make ASIO Gear a reality.
Fast forward to today and Joe’s dedication to sourcing the best fabrics, best cut, and best production have made ASIO Gear a premium, ultra-high-quality camo apparel line that is as good or better than anything available. Joe was also insistent that ASIO Gear be a direct-to-consumer brand. This model provides bow hunters the best price by removing the middle man and retailer markup that can often drive up the price on premium apparel lines.
Like-minded bow hunters are going to love this line. We can’t wait for you to try it for yourself.